BYD Yuan UP Electric Compact SUV

BYD Yuan UP Electric Compact SUV

The BYD Yuan UP is BYD's first A0-class pure electric SUV built on the e-platform 3.0. It offers two CLTC range versions with 301km and 401km ranges, targeting urban commuters and young users. Its core competitiveness lies in its high cost-performance ratio, practical configuration, and mature electric drive technology.

Exterior and Space Design

Exterior Colors: Offers four youthful colors: Relaxed Green, Self-Reliant White, Chic Gray, and Bold Pink. The compact and dynamic design is highly recognizable.

Space: With a wheelbase of 2620mm, rear legroom is ample. The trunk has a standard capacity of 380L, expanding to 850L with the rear seats folded down. Roof racks are included, making it suitable for camping, short trips, and other similar scenarios.

Handling Convenience: A super-small turning radius of 5.25 meters, combined with a 360-degree panoramic camera and transparent chassis, makes navigating narrow roads easier.

Intelligent Technology and Comfort Features

Intelligent Cockpit: All models come standard with an 8.8-inch full LCD instrument panel, while the Smart Driving version upgrades to a 12.8-inch central control screen, equipped with the DiLink intelligent network system, supporting 5G network and four-zone voice interaction for rapid response.

Intelligent Driving Assistance: The Smart Driving version comes standard with L2-level intelligent driving assistance, including adaptive cruise control and lane keeping assist, reducing fatigue on long drives.

Comfort Features: All models come standard with heat pump air conditioning, while the Smart Driving Premium version offers features such as ventilated seats and a HUD head-up display, enhancing the driving and riding experience.

Convenience Features: Keyless entry, NFC car key, in-vehicle ETC, automatic climate control, rear air conditioning vents, etc., balancing practicality and convenience.

Core Advantages and Target Audience

Core Advantages: Powered by e-Platform 3.0 technology, the battery, motor, and electronic control system is mature and reliable; affordable price, starting at 74,800 RMB, offering outstanding value; range covering 301-401km, suitable for urban commuting and short trips; high space utilization, practical configuration, and a balanced blend of smart technology and safety performance.

Target Audience: Young working professionals and young families with limited budgets who value convenient urban commuting, smart features, and cost-effectiveness.

    Dezhou Yisen New Energy Auto Co., Ltd. (Yisen Auto) is a Group company, was establised in 2015, and its core product, YISEN pure electric vehicles, are precisely positioned as "urban pure electric vehicles for Micro-Traveling" and emerge as a new force in the new energy automotive market of China.
    Today, by fully integrating the resources of the three co-founders in R&D, manufacturing, systematic operation, and capital operation, YISEN AUTO has built an "urban micro-traveling ecosphere" that covers R&D, production, sales, and operation of electric vehicles.
    A handy tool makes a handy man. Over 10 years, YISEN has grown and transformed. Starting from positive R&D and design, integrating global resources, based in the headquarters in Nanjing, and relying on the R&D centers in Italy, Japan, Beijing, Shanghai, and Tianjin and the production bases in Lanzhou, Yinan, and Nanjing, MINI car has developed a global R&D and technological innovation organization system and a modern manufacturing pattern to build lightweight, miniaturized, intelligent and interconnected micro pure electric vehicles for users and promote ecological changes in transportation.